Potential home buyers are turning more and more to the Internet over the more traditional advertising. Not only they are looking for listings but they are seeking real estate agents and brokers.
A recent survey of home sellers by the California Association of Realtors shows that 97 percent of the respondents reported their agent included multiple photos or a virtual tour as part of the online home listing.
Another report by CAR indicates that the great majority of home buyers prefer using the Internet because of the time-saving factor, findings in the report bear this out. Buyers seeking information on the Internet spent three weeks less time looking at houses than their counterparts using traditional methods.
In the early days of Internet marketing, real estate mimicked traditional advertising – a written description of the home along with one or more photos. As technology advanced, the virtual tour consisted of panoramic, 360-degree views, a method used by the majority of real estate Web sites.
However, the virtual tour using video is garnering more attention. Especially since recent software developments, such as that offered by different online portals, significantly lowering the price while elevating the ease of its use.
Research has shown that most home buyers prefer a virtual reality tour of the homes they are looking at and video is the perfect medium to showcase any property.
Here are a few of the benefits of using video virtual reality listings as reported by agents:
– More listings.
– Saving time by previous qualifying buyers.
– More showings to interested parties.
– More accurately reflect the home.
– Provide an edge over the competition.
– At the forefront of technology.
Another benefit of virtual reality real estate listings is that they have shown to spur buyers to action with 72 percent of viewers driving to the house they found online and 46 percent actually visiting the house.