As the year 2018 has started it makes sense that in this new year what could be the biggest social media changes that can be expected.
Typically, the world of social media has witnessed a continuous growth in technology and innovation. Every day some new innovations are seen, or new announcements are heard.
So, let's discuss the prospective trends that can follow in this year and ways in which the social media managers can plan for these changes.
1. Continuous growth in the Live video content.
Recently Facebook announced some changes to its News Feed algorithm that will change itself based on the type of content users that shifting from the user's friends and families to the type of content or pages which the user's followers. This further implies that it is going to initiate an intensive discussion among the users as they share a content in their own private network.
2. Messaging apps will be an important mode of communication.
Today there are various messaging apps like WhatsApp, Facebook Messenger, WeChat etc. Almost 4 billion people use these kinds of messaging Apps to communicate with the each other. These kinds of Apps provide a much faster and easier way to contact people. In fact, using messaging for customer service is more far more scale and lesser to cost especially for businesses and customer services.
3. Virtual reality on the rise of better marketing experiences.
In the era of Artificial Intelligence Virtual Reality is making the headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, due to this brand are instantly acknowledging its value.
4. Voice search and AI will be the game changer
As the development continues the voice-powered devices which are quick in responding to the verbal commands are heavily dependent on Artificial Intelligence. As we can see in the market that some voice controlled for personal help are being built into a few devices that we use such as smart speakers, TVs etc.
The other innovation where Artificial Intelligence plays an important role is in autonomous vehicle technology continues to progress. Based on this technology, it is apparent that voice activation will be certainly used for the self-driving cars too. As these kinds of vehicles will be equipped with voice-powered capabilities that will allow the drivers to execute other functions like making phone calls without taking your hands away from the steering.
5. A boom in Live Streaming
There will be an outgrowth of Live streaming and we are going to see a lot more to it. The presence of Live Streaming will increase as it works. For instance, through this technology, we get an upgrade in the phones every day.
6. Online Hangouts will be the order of the Day
The online hangouts are trending fast with the Generation Z which believes in more of socializing and partying. In fact, Online Hangouts goes hand in hand with the VR.
7. Influencer Marketing will be at the Focal point in the Social Media Engagement
The influence of marketing is a Big business with a billion-dollar riding on it. In fact, there are many people mint money up to 6 figures through influencer marketing.
It has a huge impact on the millennials in making their career choices and kind of choices they make in everyday life such as the kinds of products they want to buy.
8. Making stories with Instagram
From a marketing standpoint, the Instagram stories will have a lot of relevance as compared to another marketing platform. There is a flood of Instagram stories which accounts for almost 10,000 followers.